Monday, 28 March 2011

Communication Theory (Part 1)

"Who says what to Whom in what channel with what effect?"

In communication there are 7 traditions that are split up into two variations, 6 of which fall under Constitutive, others of which comes under Transmissional.

Transmissional forms of communication is the model of sending and recieving information from one source to another but it also has limitations in that theres a gap between the two points of which the information travels and due to people interpritating information differently from one another the message/information could be misread.

Constitutive forms of communication is the model of production and reproduction of shared meaning. These models can have limitations in that gaps can occur in the understanding process due to different cultures or the ability of people be able to determine authentic communication between people.

The first of the seven traditions is Cybernetic, which is a Transmissional method of communication. The most common example of this communication form is the basic concept of a telephone where in the gap occurs between the transmitter and reciever of the information. Observation is made by the reciever and is their interpritation of the imformation or message.

Semiotics is a Constitutive method of communication that predominately uses signs to communicate a message. It's also created by us to help in the decifering of complex codes. It can also be used to analyse images and that over time various signs that people have learned can be put to use in new images to help figure out it's meaning. A common example is road signs which use a combination of the shape of the sign and the image on the sign to convey a complete message such as a red triangle and a black thunderbolt means "beware! electricity". Semiotics does have it's limitations in that the priority of structure over usage means that it may not always be recognised due to the nature of ever evolving communication.

Phenomenological Communication falls under the Constitutive method. This is learning information through the act of doing, being the most basic form of communicating information as it is learned through mimicing. Experiences shape a human's knowledge and simple things such as communication is developed through this process, lack of authentic human relationships could be percieved as a failure learning how to communicate properly with other people. The limitations that come with this is that somethings can't be learned from experience such as knowing falling from great heights can kill you, which is learned through the act of seeing rather than doing.

Next I'll be looking at the remaining 4 traditions in communication theory!

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